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For instance, if you are establishing a fry bread cafe, are there other fry bread cafes in the region? If there are, what unique component will set your business apart from the competition? Will your business have any legal troubles or constraints? For instance, have you been creating a little something with rigorous regulations that make it trickier to market? Are you passionate enough about your concept that you’re willing to deal with the ups and downs and chaos of starting a business?